Corporate Social Responsibility as an Example of Organizational Isomorphism under the Conditions of Globalization

Abstract

This article is devoted the sociological characteristic of the process of the globalization. The globalization is a favorable condition for the creation of new types of a social policy. Also in this article, the corporate social responsibility is examined. It is fashionable type of the managerial discource. It forms isomorphic changes in the structure and a policy of the transnational companies. Concepts of corporate citizenship and sustainability are in the article investigated, too. They include various aspects of the corporate social responsibility.