Social Work and Public Relations in Germany

Abstract

The following contribution describes the image of Social Work in Germany as well as the public relations of social institutions. Several surveys, partly carried out by the author, are taken as a basis for the article. A special emphasis is set on the field of child and youth services and work. Based on the conclusions drawn from her findings and on her own experiences in teaching, the author calls for the inclusion of public relations courses in the core curricula of social work education.