An Investigation into the Motivation of Volunteers: Regional Case

Abstract

Understanding the motivations of volunteers is crucial for effective engagement with this group. This study examines the motivations of volunteers in Nizhny Novgorod and the Nizhny Novgorod region, focusing on the differences among different age groups, residents of large and small cities, as well as regular and episodic volunteers. Particular attention is paid to assessing the level of satisfaction with volunteering and identifying organizational challenges. This study uses data from a survey of 220 respondents engaged in volunteer activities and residing in Nizhny Novgorod and the Nizhny Novgorod region. The Functional Theory of Motivation, developed by Clary and Snyder, guided the design of the questionnaire. The findings suggest that motivations of volunteers are significantly influenced by age: younger people are primarily interested in self-realization and skill development, while more mature volunteers are driven by the desire to help those in need or address socially meaningful issues. Episodic volunteers tend to be less motivated and less satisfied with the results of their work, suggesting that managing this group requires more effort and attention. Volunteers in the Nizhny Novgorod region are generally more motivated than those in Nizhny Novgorod, although their job satisfaction is relatively low, which may indicate organizational shortcomings. The most significant problems in organizing volunteering are insufficient media coverage of volunteering opportunities and the number t of participants in projects, as well as limited opportunities for grassroots initiatives. At the same time, urban and rural volunteers differ in their assessment of the importance of these issues. This study contributes to the understanding of volunteer motivation by highlighting areas that require further attention: tailored approaches for older volunteers, differentiated management strategies for traditional and episodic volunteers, and improvements in the organization of volunteering in small towns in the Nizhny Novgorod region.